Many buyers are concerned about over-paying for "goodwill". Much of this stems from the fact that they are not always confident in their ability, whether clinical or business management skills, to produce the same results as the Seller.
One of the great myths surrounding a practice transition is that up to half of the patients will leave the practice after the transition. However, a thoroughly planned transition can provide much better results. Keep in mind that an average dental practice loses about 10-12% of its patients each year through normal attrition. Jobs and insurance providers can change, or the patients may simply relocate. Therefore, it is recommended that ANY dental practice counteract this attrition by maintaining an effective marketing and recall program throughout the course of the year. This should be a TOP priority during the critical first year after a purchase.